Who We Are

WHY WE CREATED GLOW

Beauty has evolved. Skincare is only part of the story. How we nourish ourselves is just as important.

We wanted an easier way to make beauty part of everyday nutrition. At the same time, we couldn’t find the protein bar we wanted to eat—one made with real food, without unnecessary fillers and artificial or so-called “natural flavors,” that actually tasted delicious. So we brought it all together. Complete daily beauty supplements, protein and real food in one, on-the-go bar—a genuine treat instead of another chore.

MAREN JENSEN

CEO & CO-FOUNDER

Maren's story

Maren Jensen has dedicated her life’s work to rethinking beauty and nutrition.

As co-founder of Stila Cosmetics, Maren helped create one of the most iconic beauty brands of its time—a favorite of models and actresses that was the #1-selling makeup line at Sephora for years.

But the roots of Glow Beauty Fuel began much earlier—and much more personally.

When ME-CFS—a post-viral syndrome—interrupted Maren's early career as a model and actress, it set her on a lifelong exploration of nutrition, supplements and holistic wellness. What began as a response to a health challenge evolved into a way of life—and ultimately, a conviction that how we nourish ourselves is deeply connected to how we look, feel and live.

For more than 25 years, beauty supplements have been part of Maren’s own daily routine. She loved the results but wished that taking them didn’t feel like work.

Could supplementation be more of a treat and less of a chore?

That question became the starting point for Glow Beauty Fuel.

Maren had very specific and deeply researched ideas about what belonged in the bar—and what didn't. Meaningful doses of beauty supplements. A delicious protein source consisting only of almonds. Culinary-level, real-food ingredients. No shortcuts. And absolutely no compromising on taste. If it wasn't genuinely delicious, it wasn't going forward.

Three years and hundreds of recipe trials later, Glow Beauty Fuel was born.
With Glow, Maren is rethinking beauty once again—this time, from within.

Rooted in wellness

Laura brought her own deep connection to nature, food and holistic wellness to the creation of Glow.

A licensed esthetician and classically trained homeopath, she grew up in Northern California, spending hours in the kitchen and garden with her grandmother, Lillie. There, she learned to grow, preserve and cook food from scratch.

Laura's early love of real food, along with her knowledge of skincare, helped shape Glow Beauty Fuel’s ultra-effective and delicious bar recipes from the beginning. 

LAURA SHOEMAKER

CO-FOUNDER